My baby is crying I.C.O.N. cope campaign offers support to local families

The Cambridgeshire and Peterborough Healthy Child Programme together with the Safeguarding Partnership Boards have launched the ‘My baby is crying I.C.O.N. cope campaign’. This new initiative offers vital advice and support to new parents and carers who are struggling to cope with their crying baby.

The I.C.O.N initiative is a preventative programme, which offers local parents essential support through its key messages (I – Infant crying is normal C – Comforting methods can sometimes soothe the baby O – It’s OK to walk away N – Never, ever shake a baby).

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Published: Jul 19, 2021